Case file · apollo · B2B contact database
The Apollo alternative for teams tired of bounced emails and a burned database.
Apollo hands you a contact list everyone else is also emailing. Gumshoe hands you a fresh, evidence-backed verdict on the accounts that actually fit.
Exhibit · side by side
| APOLLO | GUMSHOE | |
|---|---|---|
| CORE JOB | Contact database + sequences | Deep company research + verdicts |
| DATA FRESHNESS | Static records, some stale | Live navigation + web signals, dated |
| WHAT COMES BACK | Contact rows to email | Typed JSON: fit, confidence, cited facts |
| ACCURACY | 65 to 80% email accuracy in tests | Every claim tied to a source you can check |
| SIGNAL DETECTION | Basic intent add-ons | Hiring, funding, tech, competitor mentions |
| PRICING | $59 to $149/seat/mo, credits per email/phone. CRM enrichment billed separately ($15k to $40k). | $99/mo for 2,000 company investigations. No per-seat, no separate enrichment line. |
THE WEDGE
Independent tests put Apollo's real email accuracy at 65 to 80% (vs 91% claimed), with 32 to 38% bounce rates on exported lists. And because the free tier is so generous, the same contacts get hammered: your prospect gets their fifteenth Apollo cold email this week.
WHEN APOLLO IS THE RIGHT CALL
If you need raw contact volume and a cheap entry to build big lists fast, Apollo covers it. It's a database, not a research agent.
Apollo: An all-in-one B2B database with prospecting, sequences, and enrichment. Broad, cheap to start, huge contact coverage.
Put a detective on it
100 free cases a month, no card. Send a question, get a closed case back: verdict, confidence, citations, screenshots.
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