The field notes
Notes from
the beat.
Practical guides for the people who build go-to-market systems: GTM engineering, enrichment, and turning research into pipeline.
FIELD NOTE · 6 MIN READ
What is GTM engineering?
GTM engineering is the fastest-growing role in go-to-market. Here's what it is, why it exploded in 2026, what these people actually do, and the tools they reach for.
FIELD NOTE · 5 MIN READ
Waterfall enrichment, explained
Waterfall enrichment is how modern GTM teams squeeze coverage out of many data providers. Here's how it works, where it wins, and why it's quietly turning into table stakes in 2026.
FIELD NOTE · 6 MIN READ
Lead enrichment: the complete guide
Lead enrichment turns a bare email or domain into a full, actionable profile. Here's how it works in 2026, the methods and tools, and the traps that quietly wreck your data quality.
FIELD NOTE · 7 MIN READ
Claygent, explained
Claygent is Clay's AI research agent: a column that reads the web and writes a structured answer back into your row. Here's how the Helium, Neon, and Argon models differ, what a run actually costs after the March 2026 billing change, and where Claygent stops working.
FIELD NOTE · 8 MIN READ
Clay AI and Clay.com, explained
Clay.com is a spreadsheet platform for go-to-market, and "Clay AI" covers three different things inside it: AI formulas, Claygent research agents, and Account Agents. Here's what Clay.com is used for, what a run really costs after the March 2026 pricing change, whether there's an API, and where the AI layer runs out of road.
FIELD NOTE · 6 MIN READ
Clay is not a CRM
Two different products are called Clay, and neither one is the CRM most people are looking for when they search this. Here's which is which, why clay.com is a processing layer rather than a system of record, and what to put in each slot of your stack.